By the third week of December, Central American melons will be plentiful enough to have good promotional opportunities for retailers, according to Mike Shields, director of new business development for Central American Produce Inc. in Pompano Beach, FL.

Mr. Shields said that the Guatemalan melon crop that is beginning the season is "excellent, and everyone we have shipped to has had nothing but rave reviews."

Castroville, CA-based Ocean Mist Farms is completing the expansion of its Baja Mist production facility in order to increase its Mexico-grown product offerings. The facility is located in Mexico's Mexicali Valley.

When completed in January, the plant will have double its previous capacity for processing and shipping "Ocean Mist" iceless green onions, Brussels sprouts, leeks and radishes, with room to add other items in the future.

Peter (Pete) Galvan, a sales representative at Hronis Inc. in Delano, CA, died Nov. 4 following a short illness. More than 300 family members and friends attended his services in Bakersfield, CA, to pay their respects and tributes to a man with a distinguished career in produce. He was 69.

Monte Vista, CO-based Farm Fresh Direct, a leading provider of premium potatoes, onions and sweet potatoes, has hired Dave Yeager as its new vice president of business development. As Farm Fresh Direct continues to experience sales growth, Mr. Yeager will be responsible for directing all new business development activities for the company.

TAMPA, FL -- Less than a year after unprecedented cold weather wreaked havoc throughout the state, Florida farmers are again hunkering down for a wintry blast that has their fingers crossed in fields and groves as far south as Palm Beach, just 70 miles north of Miami.

According to the National Weather Service, a major storm front anchored over southeastern Canada and New England is funneling cold winds southward in a pattern that is expected to persist at least through Friday morning, Dec. 10.

Lee Pipkin, food resource director for the Fort Worth-based Texas Food Bank Network, knows that many people in these troubled times look slightly askance at charitable organizations. He also knows there have rarely been times when more Americans have needed assistance.

The obvious solution to closing the trust gap between corporate America and people who genuinely need help is for charitable organizations to operate more like the businesses they rely on for support.