See how Danziger is daring to be different by visiting booth #233 at Cultivate'22 while they deliver more than just a look at brilliant blooms, bold colors and striking patterns. The technology-driven breeding company is inviting everyone to come for the coffee and stay for the flowers in a coffee shop themed booth.

The Society of American Florists has partnered with seasoned floral entrepreneurs Manny and Clara Gonzales to launch a new course series guaranteed to help florists manage costs and drive profit. The strategies they share in Forecasting Your Future– a three-course and connection series focused on sales forecasting, cost of goods and wage control—are the same tactics they used to turn their former retail shop into a thriving business.

The American Floral Endowment have announced their upcoming Funding the Future of Floriculture event and AFE reception in Orlando, Florida, on Tuesday, September 6th, from 4:00 – 6:00 pm in conjunction with the SAF 2022 Annual Convention.

Floriexpo, previously known as the International Floriculture Expo, is a B2B floral industry event that brings together professionals in the industry to network, expand their horizons, learn about floriculture and what’s new in the industry.

Whether it’s wholesalers, suppliers, distributors or those handling floral accessories such as containers and design — Floriexpo unites businesses across all categories in floriculture.

Perspective One: Business Owner

Do you require a few additional hands for an upcoming event but are unsure where to look? Do you want to give a new designer a trial run before hiring them full-time? When it comes to hiring a freelance floral artist, these are some of the questions that business owners ponder.

It is important to have a game plan when you are seeking freelance help. Create a list of what skills you are looking for, the requirements for a day of work and how much time and money you are willing to dedicate to the freelancer.

Metrolina Greenhouses, a USA-based ornamentals grower, has been awarded the title of International Grower of the Year 2022 by the International Association of Horticultural Producers (AIPH).

The coveted ‘Gold Rose’ award was presented to Metrolina Greenhouses by Royal FloraHolland CEO, Steven van Schilfgaarde, at the AIPH IGOTY Awards 2022 on Tuesday 14 June 2022 at GreenTech Amsterdam.