Florint’s 4-yearly Europa Cup floristry championship will take place in Katowice, Poland, from Aug. 26 to 28. Many of the world’s most talented florists will be there to compete and do spectacular demonstrations.

Certified American Grown, the voice of American cut flower and foliage farmers applauds the bi-partisan introduction of the “Don Young American Grown Act” in the U.S. House of Representatives.  Co-sponsors from throughout the country have joined together in supporting legislation to highlight the importance of American grown cut flowers and foliage growers and have named the Act in the honor of the late Congressman from Alaska, Don Young.

Certified American Grown, the only domestic trade organization focused solely on the interests of America’s cut flower and foliage farms continues the work of elevating the importance and recognition of the industry through promotion and advocacy for our American grown farms. One of the most exciting campaigns CAG hosts annually is American Grown Flower and Foliage Month, during the month of July. And this year, the tradition continues.

Mark Dubner joined The Bloom Show to talk about his secret to being a supermarket whisperer. Mark discusses more about the mass market industry and his insights. Everyone is so excited to get to know more about Stellar Bouquet & Stellar Farms and hear some tips about their state of the art harvesting and cooling processes.

After twenty years in most aspects of the floral industry, John Elstgeest identified a gap in the transfer of valuable information along the supply chain. He started The Flower Circus to provide this information in a fun way by producing a circus themed spectacle and demonstrating unusual floral designs. John, the Flower Circus director, started with top talented floral designers called Flower Magicians, and traveled all over Europe to flower exhibitions.  They made the flowers they represented really stand out.

The Flower Movement is a grassroots effort intended to bring the floral community together by highlighting the work done by those that drive the industry forward. Originating from a vision held by  Wholesale Florist & Florist Supplier Association’s (WF&FSA) President Gabriel Beccera, the goal is to create an environment for collaboration, storytelling, and oneness.