Grimmway inks deal to become exclusive carrot supplier for 'The Biggest Loser' brand
Grimmway inks deal to become exclusive carrot supplier for 'The Biggest Loser' brand
Grimmway Farms, based in Bakersfield, CA, announced that it has entered into a partnership with Giraffe Interactive and is now the exclusive carrot supplier of "The Biggest Loser" consumer brand. Grimmway will launch an extensive line of baby carrots catering to both retail and foodservice venues alike that are all co-branded with The Biggest Loser in early November.