'Oppy' brings freshness to Oppenheimer approach
'Oppy' brings freshness to Oppenheimer approach
While The Oppenheimer Group may be one of the better-known names in the international produce community, on a day-to-day basis the industry has long called the full-service marketing and distribution company something else altogether.
"Our friends call us Oppy," John Anderson, chairman, president and chief executive officer of the Vancouver-based company said in a press release. And as the organization began a brand-refreshment initiative earlier this year, the moniker resonated.
