Industry Viewpoint: Maintaining consumer confidence helps produce industry weather the storm
Industry Viewpoint: Maintaining consumer confidence helps produce industry weather the storm
With two major hurricanes in the past two years, and this summer’s wild weather mood swings — from heavy rain for weeks on end to high temperatures nearing 100 — New Jersey has become fairly accustomed to questions about how the extreme weather is affecting our farmers.
We get questions from the press about it, from the farmers seeking help, from the consumers concerned that their favorite produce might be in short supply.
The Michigan Apple Committee, a grower-funded nonprofit organization devoted to encouraging the consumption of Michigan apples, kicks off the 2013 harvest season with a fresh new look to its logo design. The new logo will be incorporated into packaging and signage, as well as online and in other communication materials.