Richard Ruiz, president and owner of Ruiz Sales in Edinburg, TX, a distributor of tropical items from Mexico, likes to play by the rules.

Cutting corners is not an option when it comes to doing business.

In fact, Ruiz has led by example when it comes to food safety and traceability, investing in systems that bring it into compliance, and calling out retailers and other suppliers who do not place the same emphasis on those factors.

“It is important for the entire produce industry to take responsibility for providing safe food that is traceable,” said Ruiz.

In 1964, Marvin Davis came to Texas and launched a produce company, that turned out to be a success.

Today, Marvin and son Mike Davis head up Tex Mex Sales LLC in Weslaco, TX, which has become a top year-round supplier of red, white and sweet onions from the Davises’ own farms and those of grower partners.

Paramount Citrus, a grower, shipper and marketer of fresh citrus in North America, owns over 50,000 acres across California, Texas and Mexico.

“Village Farms International’s ‘Texas Grown’ concept sprouted from the growing consumer interest in locally sourced fruits and vegetables,” said Helen L. Aquino, marketing manager for the Eatontown, NJ-based leading greenhouse grower. “Consumers want to understand where their food is grown while supporting their local farmers. In Texas, consumers also have a unique allegiance to not only locally grown, but also to a sense of place or ‘locale.’”

Ocean Mist Farms, a leading grower of artichokes and other fresh vegetables, recently announced two new staff promotions.

Afreen Malik was promoted to director of technical services, and Arlin Valenzuela will be the company’s quality assurance manager.

In Malik's new role, she will be responsible for Ocean Mist Farms’ food safety, quality assurance and sustainability initiatives

Wholesum Family Farms has unveiled a new mobile web page utilizing quick response codes, or QR codes, as part of its strategy to help consumers make healthy food decisions wherever they are — at the grocery store, at home or on the go. This new tool follows closely the recent addition of short kitchen tip videos on YouTube and Pinterest.