Western Fresh sees increasing demand for California figs
Western Fresh sees increasing demand for California figs
George Kragie, the president of Western Fresh Marketing in Madeira, CA, and a longtime grower-shipper of figs in the Golden State, believes the popularity of the fruit has been helped tremendously in recent years by celebrity chefs.
“Chefs like Emeril Lagasse deserve a lot of credit. They have given us lots of publicity. And in one Iron Chef America episode, figs were one of the main ingredients. That all helps,” he said.
