At Mountain View Fruit, this year’s stone fruit crop is anticipated to be large and of high quality, especially considering the ideal California weather conditions during growing season. With this thriving crop the company will be able to meet its customers’ needs and create programs with new partners. The Mountain View organic fruit program has also continued to expand and grow each year.

In our Market Minute earlier in the month we noted that the California stone fruit crop was looking good and that the supply volume would be plentiful to support promotions. Well, the quality of the fruit is outstanding as usual with good color and sizing. We are already seeing some nice promotable ads by a number of retailers.

Sunny Valley International is a shipper and full-service marketing company specializing in imported and domestic fruit sales, most notably its long-standing South Carolina and New Jersey stone fruit and East Coast blueberry programs.

The company’s South Carolina peach program is a cornerstone of the business, and its peaches go directly to retail, supporting customers up and down the East Coast and into the Midwest.

Georgia peaches are poised to kick off an unprecedented run through produce departments and farmer’s markets across North America. The signature sweet taste of Georgia's legendary fruit was missed last season, and the Georgia Peach Council is excited to be back with a record-breaking crop of particularly sweet Georgia peaches.

Here comes the summer fruit. Start planning to see some outstanding California stone fruit this year. An ample supply of exquisite quality cherries, peaches, nectarines, apricots and plums is expected for ad promotions.

Mountain View Fruit has been a group of family-owned farms since 1994 with a mission to develop innovative sustainable farming methods to deliver the best fruit experience for its customers.