The Mushroom Council hosted more than 40 mushroom industry marketers and executives in San Antonio Feb. 12-13 for the 2025 Mushroom Marketing Summit.

Scheduled alongside the council’s board meeting, the summit provided an opportunity for industry members to collaborate, share insights and discuss strategies to drive fresh mushroom demand.

Giorgio is turning up the heat for the big game with the launch of its Hot N’ Spicy line featuring Spicy Stuffed Mushrooms and Spicy Stuffed Jalapeños. Designed to elevate your plate with bold flavors and premium ingredients, these new offerings are perfect for game-day entertaining or any occasion that calls for a fiery twist.

Highline Mushrooms is looking to future-proof mushroom farming. The original controlled growing environment began years ago, but the company said the time is now to build on automated technology.

Giorgio Fresh Co. is known as a leading mushroom provider for good reason.

“We’ve been growing mushrooms for three generations, and today Giorgio is one of the largest mushroom growers in the world,” said Bryan Shelton, vice president of sales and marketing for the Blandon, PA-based company. “Rooted in nearly 100 years of experience, we are committed to our consumers. It’s why you can’t pick a better mushroom than Giorgio.”

Highline Mushrooms has always had a passion for natural nourishment, which lead it down the path of becoming certified organic in 2007. Since then, the company's advanced growing methods and controlled growing environments have enabled it to grow high-quality, ultra-fresh mushrooms that are high on the superfood list and add endless flavor to every meal.

Monterey Mushrooms is cultivating more than a meal — it's nurturing a sustainable future. This spring the company is making a significant change to enhance the recyclability of its mushroom packaging by incorporating near-infrared sortable material in its recycled Polyethylene Terephthalate thermoformed tills.