The iceberg lettuce market was at $45-50 per carton on March 7, with many grower-shippers suggesting that the market will remain strong through the end of the winter vegetable deal in early April.

“We saw a meteoric rise in prices last week and there was no relief today,” said Mark McBride, veteran salesman at Coastline Family Farms, which is headquartered in Salinas, CA. “Today, (March 7) we are in the high $40s to low $50s, with some shippers quoting one price for any carton of iceberg they have — wrapped or naked, 24s or 30s. We are in pretty rare air.”

Temperatures dipped into the low 30s this morning causing widespread lettuce ice in the Arizona/California desert region. With low temperatures forecast, Markon Cooperative Inc. is projecting challenges through next week.

Fresh Express launched a newly refreshed website, designed to enhance the online experience and make it easier than ever for consumers to find, review and enjoy more than 320 delicious, nutritious and convenient recipes.

Tanimura & Antle announced Tuesday, Feb. 15 the addition of a new item to their Artisan Family of specialty products, a two-count retail pack of Artisan Baby Iceberg. The Tanimura and Antle families have been growing, harvesting and shipping iceberg lettuce for nearly 100 years. Reinvigorating this category builds upon their legacy of being the industry’s best quality iceberg lettuce grower paired with their commitment to product innovation and sustainability.  

J. Marchini Farms is well known for its year-round supplies of chicories (Radicchio, Treviso and Castelfranco) as well as Italian specialties and a fresh fig program. However, it will soon be known for a new chicory Radicchio Rosa.

Food Lion launched a new partnership with Vertical Roots, a leading U.S. vertical farm and consumer produce brand, bringing its fresh, flavorful, hydroponic lettuce to 303 Food Lion grocery stores across the Southeast. Vertical Roots is rapidly expanding its territory with produce now available at over 2,000 grocery stores in 13 states across the Southeast and Mid-Atlantic.