Bard Valley Natural Delights is focused on making dates accessible to a broad audience, offering a variety of products that cater to different needs.

SunDate, a leading processor and packer of premium Medjool and Deglet Noor dates grown exclusively in the Coachella Valley, is the largest grower-packer-shipper of California dates in the United States.

“There’s no question we are seeing growth in the category,” said DJ Ryan, sales and operations manager for the company. “We’ve been seeing double-digit growth on Medjools in particular, but dates in general.”

SunDate has aggressively planted dates over the last 20 years.

Bard Valley Natural Delights, North America’s favorite Medjool date brand, is thrilled to welcome retailers to its updated booth at the upcoming Global Produce & Floral Show in Atlanta. This year, the brand is focused on providing more than just premium products—it’s creating a space for relaxation, connection and conversation.

Bard Valley Natural Delights recently hosted 15 customers from across North America and Australia for its annual Harvest Tour, which took place Sept. 9-11 in Yuma, AZ. The immersive event provided attendees a unique, hands-on experience of the Medjool date harvest, as well as an inside look at the brand's farm-to-shelf process.

The date industry is in the midst of a transformative period, driven by consumer demand for healthy, natural products, a focus on innovation and a commitment to sustainability. Leading companies are setting the stage for continued growth. Across the board, these organizations are leveraging their expertise, adapting to market trends and preparing for a promising future.

SunDate, a leading player in the date industry, is riding high on a wave of both growth and opportunity. The company’s sales and operations manager, DJ Ryan, said that near perfect growing conditions this season have helped pave the way for the company to meet the increasing demand for dates, both domestically and globally.