The date category grew in 2020 translating $6 million in incremental sales reaching $114.7 million dollars according to a recent baseline and distribution study developed for Bard Valley Date Growers. Bard Valley Natural Delights’ brand stands alone with a dominant share of date category sales (42 percent of volume and 44 percent of dollars).

The Bard Valley Natural Delights new 8-count Dark Chocolate Covered Medjool Dates item had a strong start with over 100,000 units sold since September. To continue the momentum, Bard Valley created an eye-catching Valentine’s Day merchandiser and a consumer promotion to create excitement for this innovative new product.

Bard Valley Medjool Date Growers announced the addition of two new members to its sales team and the internal promotion of three key staff members. The additional staff will be instrumental in supporting the ongoing significant growth for Bard Valley Date Growers.

Bard Valley Natural Delights is kicking off its date season with a new premium product offering to include an eight-count and 16-count pack of dark chocolate-covered Medjool dates with sea salt. The product launch coincides with the start of the date season, which begins in August. Both package sizes will begin shipping in September to be readily available for the holiday season as a limited edition with ample supply for consumer demand.