Natural Delights, with coordination and support from Elephant House PR, hosted back-to-back harvest tours last week for retailers, transportation partners and consumer media in Bard Valley just outside of Yuma, AZ.

With the 2025 harvest underway, Bard Valley Natural Delights is forecasting a return to more typical volumes while doubling down on organics and introducing innovation with its Tajín-seasoned Medjool dates.

SunDate is preparing for a strong 2025 season even as the overall date industry anticipates a slight decline in volume compared to last year’s crop.

California date growers are entering the 2025 harvest season with optimism, even as this year’s crop looks to be slightly lighter than last year.

Natural Delights is ending its year on a high note after executing a powerful, year-long media campaign that generated widespread national attention and standout brand visibility. With more than 5,900 broadcast segments airing across all 50 states, including Alaska, Hawaii and the “Big 5” media markets, the brand generated over 4.5 billion media impressions and secured more than $41.3 million in advertising value for both Natural Delights and their retail partners.

Following a proactive merchandising push ahead of Ramadan, Natural Delights is celebrating unprecedented success in this year’s sales season, showcasing the impact of culturally relevant marketing and well-executed themed retail displays.