Heritable Agriculture, Paul J. Mastronardi and Consorzio Italiano Vivaisti (CIV), have partnered to develop an advanced strawberry improvement program for greenhouse and tabletop varieties.

Spring is here and that means it’s berry season again. It’s also an incentive to set up some very attractive berry batch displays.

Nothing is better during the month of February than shoppers escaping cold, gloomy and dark wintry days. While temperatures are very chilly and snow is falling in many parts of the country, it’s an ideal time for shoppers to see a nice attractive berry display in the stores. It instills a feeling of spring in the air.

Members of the highbush blueberry industry are now seeking nominees to fill U.S. Highbush Blueberry Council (USHBC) state member and alternate positions for the 2026-28 term. The nomination period will begin on March 21, 2025.

Eight USHBC state member and alternate seats need to be filled for the term of office beginning Jan. 1, 2026. Eligible producer nominees are those who produced 2,000 pounds or more of highbush blueberries in the United States during the period of Jan. 1, 2023 to Dec. 31, 2025.  

Driscoll’s was recognized as the No. 2 retail food and beverage brand in Circana’s ranking of top food and beverage brands. This achievement highlights an essential part of Driscoll’s mission to continually delight consumers through flavor innovation to meet the growing consumer demand for delicious fresh produce.