Main Street Produce has been growing California strawberries in the fertile Santa Maria Valley for almost 50 years. That legacy has grown out of a commitment to the essentials and elevating the people who put them into practice. “Our fundamental approach remains unchanged; we are committed to investing in growing a premium quality crop,” said Paul Allen, president and sales director for Main Street.

Bobalu Berry Farms is celebrating a 60-year run of growing California strawberries. “This is a big year for us,” said Cindy Jewell, marketing director at Bobalu. “We are excited about having a larger crop and working with our trading partners to set up promotional opportunities during key volume periods.”

One year after announcing their joint research and development work to grow strawberries indoors, Driscoll’s and Plenty Unlimited Inc. are expanding their relationship to build a new indoor vertical farm dedicated exclusively to strawberries. After exceeding the goals set forward for the initial stages of the partnership, the two companies are accelerating efforts to grow Driscoll’s proprietary berries using Plenty’s unique vertical growing platform.

As the first day of spring approaches, Bobalu Berries is launching new video content that captures the essence of spring for shoppers.  One key video focuses on stem berries that are synonymous with spring holidays.

Nature Fresh Farms expanded production of its newly launched strawberries. The response to its initial berry sampling was so great that the company extended its strawberry acreage from one to 16 in just one year. In high demand due to the surety of greenhouse supply, higher flavor profiles of berries and increased consumer demand for a more local supply, the company recently began picking plants and is now in full swing with production.

California strawberry season is under way, and with it comes a lot of excitement for this year’s crop. The California Strawberry Commission noted that nearly one-third of consumers named strawberries as their favorite in a recent national survey.

The CSC represents more than 300 strawberry farmers, shippers and processors, collaboratively working together to advance the position, principles, and market for California strawberries.