Avocados From Mexico is headed back to the big game with a multifaceted campaign designed to engage consumers and make avocados shoppable at every touchpoint during the biggest avocado occasion of the year.  From the House of Goodness digital experience, to in-store QR codes that drive directly to the brand's website and a new partnership with eCommerce Acceleration platform MikMak, AFM's 2022 big game campaign will link brand awareness and sales like never before.

Mission Produce Inc. appointed Shaunte Mears-Watkins to its board of directors. She will stand for election at the company’s 2022 annual meeting of stockholders.

Mears-Watkins is an accomplished global sales and marketing executive with over 20 years of experience and is known for her innovative strategic perspective and global P&L leadership in the consumer product and food industries. She currently serves as the chief commercial officer at Clif Bar & Co., a double-digit growth manufacturer in the energy food and drink space.

The Hass Avocado Board announced two producers and two importers have been seated to HAB’s executive committee for the 2022 board year following an election by the 12-member board of directors.
 
The 2022 HAB executive committee members are:

Calavo Growers Inc. has appointed Brian W. Kocher as president and CEO of the company effective Feb. 1.

The Hass Avocado Board’s recently published holiday retail recap reported sales volume and dollars for Father’s Day, Fourth of July and Labor Day totaling a combined 131.4 million units and $153 million in retail sales as the fruit remains an important part of each holiday’s celebrations. Sales of fresh Hass avocados continue to remain above pre-pandemic levels of 2019, while year-over-year sales and volume have softened in comparison to the produce sales boom during the start of the pandemic.

Inventive company House of Avocado (La Casa del Aguacate) will showcase its full line of products and regional supply model at the New York Produce Show Dec. 15 in booth No. 569.

“We are looking forward to connecting with people to help them understand how we meet the increasing needs of the marketplace,” said Arturo Larios, CEO of House of Avocado in Westlake Village, CA. “We offer a fresh alternative with high quality and reasonable prices, supported by decades of experience in the industry in Mexico.