Westfalia Fruit USA officials want to take attendees of this year’s International Fresh Produce Association Global Produce & Floral Show into the future — all the way to the year 2049, its 100th anniversary, through an experiential virtual trip using cutting-edge virtual reality technology.

Avocados From Mexico is kicking off its national shopper marketing campaign ahead of the 2024 big game. This year, the brand has a fresh take that shoppers will love: Avocados From Mexico is partnering with football, food and reality TV star Jesse Palmer to encourage shoppers to host a Better Bowl — a game-day viewing party made better with plenty of guac.

IRVING, TX — Avocados from Mexico held a celebration Oct. 3 at its headquarters, here, to launch its AVOLAB culinary innovation center and recognize its 10th anniversary as a leading marketing organization of the beloved fruit for which it is named.

IRVING, TX – Avocados from Mexico held a celebration Oct. 3 at its headquarters, here, to launch its AVOLAB culinary innovation center and recognize its 10th anniversary as a leading marketing organization of the beloved fruit for which it is named.

Attended by a smattering of media representatives from both trade and consumer outlets, as well as executives and staff from AFM, the intimate event featured avocado-inspired dishes curated by celebrity chef Pati Jinich, cookbook author and host of the popular PBS series Pati’s Mexican Table, who was also in attendance.

This October, Avocados From Mexico is offering shoppers the chance to rally behind a “Super Good” cause with the purchase of the always good fruit.

For the third consecutive year, AFM is renewing its partnership with the world's largest nonprofit source of funding for the fight against breast cancer, Susan G. Komen.

Villita Avocados, a grower-packer-shipper of Hass avocados based in Pharr, TX, has introduced a new bag for retailers that wish to make their produce departments more sustainable.

With a label made of paper film and netting composed of cellulose fiber yarn from Forest Stewardship Council-certified eucalyptus wood, the bag is 100 percent plastic-free. The netting is TÜV-certified home compostable and industrial compostable. Villita is the first produce company to offer this innovative packaging in North America.