The issue of lack of size that avocado growers from Mexico have been dealing with the past several months appears to be in the rearview mirror. While the very largest fruit is still in short supply, the 48 size, which is seemingly the size preferred by most retailers for their bulk displays, is being produced in good numbers now that Mexico is moving into its normal crop.

With a significant rain event in Mexico in mid-October, there was expectations of an improved size curve and good avocado supplies for at least the next three to four months.

Calavo Growers Vice President of Product Management Peter Shore told The Produce News Oct. 12, “The supplies are coming on well and the harvesting of the (Mexico) crop is going well. There is a good mix of sizes especially from 40s to 70s.”

Mission Produce Inc. launched a marketing campaign, Discover the Mission Advantage, to communicate the key differentiators that it offers to retail, wholesale and foodservice customers throughout North America as a  supplier of avocados and mangos. Throughout the campaign, Mission is rolling out functional tools and resources to its partners to promote program profitability, reduce in-store shrink and attract more shoppers.

Uniting forces at the beginning of 2022 to form a robust avocado solution, Oppy, Avoworks and Eco Farms announced a groundbreaking compostable avocado pack.

This October, Avocados From Mexico, the No. 1 selling avocado brand in the U.S., is offering shoppers the chance to rally behind a super good cause with the purchase of the always good fruit.

For the third consecutive year, the brand is renewing its partnership with Susan G. Komen, the world's largest nonprofit source of funding for the fight against breast cancer.

From making the U.S. the world's leader in avocado consumption to creating an avocado brand and debuting the first-ever commercial about a fruit during the big game, Avocados From Mexico has paved a fresh path in the produce marketing industry.