Villita Avocados Inc., a Pharr, TX-based distributor of avocados, will make history in the produce industry when it begins fulfilling orders utilizing specially made produce bags that are 100 percent plastic-free and compostable.

The California Avocado Commission selected Curious Plot as its new agency of record. In the spring and summer of 2023, the commission began a search to find a new consumer marketing agency that could conduct both consumer advertising and consumer public relations activities, thus streamlining agency management and gaining consistency in voice.

Last month, the Colombia Avocado Board held its annual meeting to elect two new members to its board of directors. The pair will be vital in growing awareness and consumption of Colombian avocados in the U.S. market.

Mission Produce is a go-to source for fresh, organically grown avocados.

“We have mastered the art of growing, packing and ripening certified organic avocados to meet the needs of our customers all year long,” said Megan Berenbach, director of sales for the Oxnard, CA-based company. “Demand for organic avocados continues to grow, so Mission continues to invest additional resources into organic programs, pursuing innovative ways to support and develop the category.”

The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service and the California Department of Food and Agriculture recently established an Oriental Fruit Fly quarantine in California's San Bernardino and Riverside counties. The quarantine area includes avocado production regions and listed Hass avocados as a host, which was inconsistent with USDA’s Mediterranean Fruit Fly and Mexican Fruit Fly host lists that do not include Hass avocados.

Everyone knows avocados are a commodity. Except when they’re not. The Bravocado brand from Henry Avocado is a case in point, according to Phil Henry.

Henry’s emphasis on fresh delivery to its retail and foodservice customers has driven the brand since Bravocado became part of the industry’s lexicon in 1938.