During the March transition season for avocados and mangos, Mission Produce is featuring its Peruvian organics, its upcoming Mexican mango program and its Emeralds in the Rough avocado bags.

Colombia avocados are a global leader in Hass avocado shipments with a growing presence in the U.S. over the last five years. That growth is highlighted by the shipment of 1,496 tons of Colombian Hass avocados to the U.S., a 56 percent year-over-year increase during the lead up to the Super Bowl.

Mission Produce Inc. will attend Fruit Logistica Berlin to showcase its exclusive ripening innovation, Mission Control, which is driving a new standard of reliability for ripe-and-ready avocados.

Bagged avocados continue to emerge as a preferred choice for shoppers during holiday gatherings. A recent Avocado Holiday Retail Recap report by the Hass Avocado Board noted a rise in sales of bagged avocados during the 2023 summer holidays.

The official crop forecast for the California Avocado Commission’s fiscal year 2023-24 is 208 million pounds, compared to the prior year volume of 237 million pounds. Weather and market conditions will be key factors for when California avocado growers begin harvesting. The potential for a wet winter may encourage some growers to delay picking to allow their avocados time to increase in size, which could in turn increase the crop volume.

The big game on Super Bowl Sunday is an event loved by many — not only from a sports perspective but also because the event has become a great way to gather with family and friends.

“As consumers get more conscious about healthy eating, the occasion has become more and more important to Fresh Del Monte,” said Melissa Mackay, vice president of marketing for Fresh Del Monte North America.