Known for its innovative one-of-a-kind marketing programs, Avocados from Peru lived up to its reputation at the recent IFPA Global Produce & Floral Show in Atlanta by hosting a major sports team mascot at its booth.

In what is clearly a marketing coup, Avocados From Mexico will be featuring the very popular sports celebrity Rob Gronkowski in its promotion aligned with the Feb. 9, 2025 Super Bowl.

West Pak Avocado, a California-based grower, packer and distributor of premium avocados, is excited to launch its AVO360 program at the Global Floral & Produce Show in Atlanta Oct. 17-19. This innovative full-service program is a commitment to excellence that ensures a year-round supply of premium avocados and offers personalized avocado experiences for West Pak customers worldwide.

For the fourth consecutive year, Avocados From Mexico is renewing its partnership with Susan G. Komen, the world's leading breast cancer organization. During October, National Breast Cancer Awareness Month, Avocados From Mexico is contributing a $100,000 donation to Susan G. Komen and will be turning produce aisles pink with limited-edition displays and branded bags available in participating stores.

The current fruit set on California avocado trees across multiple growing regions is considerably higher this year than in previous years, leading many growers to project that the 2025 crop harvest may yield an increase in crop size compared to recent seasons. Bountiful rains in the 2023 and 2024 seasons were partially responsible for a smaller-than-normal crop in 2023 and delayed harvest in 2024, but these rains also contributed positively to soil and tree health.

As any true fan knows, fresh guacamole is the ultimate game day must-have. That's why Avocados From Mexico has partnered with the College Football Playoff for the second year in a row to become the official avocado brand of the CFP. As the first produce brand to ever join forces with college football's national championship event, the brand is once again bringing shoppers big wins in their local stores with its new Always a Good Play campaign.