Frutura acquired Montana Fruits, a packer-shipper-marketer of avocados sourced from growers across Colombia.
 
Montana, which will be managed by Frutura’s Dayka & Hackett, already sources fruit for Frutura companies; today’s deal serves to solidify strong existing relationships. It also strengthens Frutura’s LATAM footprint which is vital to the company’s international strategy.

The California Avocado Commission has launched its consumer advertising program for the 2025 season. The campaign is an evolution of last year's successful advertising creative, which showcased California avocado groves and the growers’ exceptional care in producing the fruit. 

With a projected volume of 375 million pounds, making it the largest crop estimate since 2020, the 2025 California avocado crop is ripe with promotional opportunities.

This year’s avocado season is shaping up to be one of the best yet for Naturipe Farms, with a strong supply driven by the growing impact of maturing avocado trees in Colombia. With Mexico providing year-round supply and Colombia complementing the seasonal transitions, Hass avocados from both these points of origin result in a harmonious blend.

The need for increased capacity led McDaniel Fruit Co. to tear out its packing line and put in new, state-of-the-art equipment in breakneck speed between the end of the California season early last fall and the start of this year’s pro