The Avocado Institute of Mexico launched its Path to Sustainability, a strategic initiative aimed at enhancing environmental stewardship in the avocado landscape in Mexico.

So much good, so little time. For those who can't get enough of the rich, creamy flavor of Avocados From Mexico, the No. 1 selling avocado brand has partnered with Which Wich Superior Sandwiches to create an unexpectedly irresistible sandwich that takes freshness to a whole new level — the AvoWich!

Avocados From Mexico and Which Wich's new AvoWich is available for a limited time only starting Monday, April 28 at participating stores.

Quality Peruvian avocados will be plentiful for U.S. consumers starting in early May and remain available in promotable volumes throughout the summer. Index Fresh, a global leader in fresh avocados, said its Peruvian avocado programs will start earlier this year due to higher volumes grown in ideal weather conditions. Peru’s avocado industry has been on a growth trajectory, and U.S. grocers who lock in stable pricing now will enjoy ample, dependable supply for the whole season.

As Cinco de Mayo approaches, West Pak Avocado's AVO360 program and category expertise highlight the holiday's growing popularity and impact on sales during the second quarter. During this celebration, many Americans enjoy Mexican-inspired dishes, making avocados a staple ingredient in festive menus across the United States. The preparation and consumption of these dishes mark the increasing popularity of Cinco de Mayo, which continues to drive significant sales, making it one of the key holidays in the U.S.

This Cinco de Mayo, Avocados From Mexico is putting guacamole at the center of every table with a new strategy that highlights what makes the holiday so special — the food — with the vibrant flavor that only avocados can offer. The number one selling avocado brand in the U.S. is set to become the top-of-mind food brand for the occasion, as the perfect ingredient for Cinco celebrations with unique authenticity and freshness. This idea comes to life in the brand's Guac Makes the Fiesta campaign, inviting consumers to get excited and plan ahead with plenty of fresh Avocados From Mexico.

Cinco de Mayo is right around the corner, and as we all know, without guacamole (and tequila, but that’s another story), Cinco de Mayo becomes just May 5.

Mexico is the main supplier of avocados the United States: between 80 and 88 percent of the non-domestic avocado supply, depending on who you ask. No matter how the on-again, off-again, on-again tariff drama continues play out, Mexico will surely remain the main supplier of avocados the United States.