Hudson River Fruit Distributors currently owns and farms more than 450 acres in New York and Vermont. Additionally, the company represents more than 70 New York State and New England commercial apple growers.

New year’s resolutions are on everyone’s mind this time of year making it the perfect time to promote one of Stemilt’s most successful brands, Lil Snappers. These “lil” fruits will market themselves in colorful, bold, and informative packaging as a healthy grab-and-go snack for kids. Stemilt’s marketing director, Brianna Shales, explained how retailers can easily promote Lil Snappers to the parent-child demographic.

FirstFruits Marketing launched another Opal season, with the apple back in stores now and available through late spring.

Opals are a naturally non-browning apple with unique flavor and have a distinct crunchy texture making it the yellow apple with a crispy bite. This year, retailers can look forward to a campaign targeted to their needs and supported by new tactics for eCommerce and more.

Envy apples remain the best-selling premium apple brand — according to Nielsen data — in part due to the brand’s significant investment in driving sales with massive marketing campaigns that increase awareness and preference, motivate consumer trial, and stimulate repeat purchase.

In Q4 2021, the apple’s promotions got a running start to the holiday season as Envy renewed its high-impact promotions. The brand is also engaging consumers in a nationwide omnichannel holiday campaign that recognizes this favorite premium apple variety as “The Ultimate Holiday Apple.”

Recent Nielsen data for the 24 weeks ending Oct. 9 show Envy is the top-selling premium apple brand driving 25.9 percent dollar sales growth and 23.7 percent volume growth, leaving industry competitors (wait for it) envious.

Apple season has come into full swing for produce departments across the U.S. and made up 6.2 percent of total produce department sales over the last 12 weeks. Stemilt Marketing Director Brianna Shales sat down with Katie Harmon, communications manager, for a Fast Facts: The Cast episode that discussed the latest 12 weeks of Nielsen U.S. apple category data ending on Oct. 30.