IRVINE, CA -- Western Growers Association has hired Mikel Pak as the communications manager in its headquarters office here.
Ms. Pak brings more than five years of experience as a journalist and communications professional. She was a business newspaper reporter in North Carolina and also worked in the communications and media relations department at The Council of State Governments, a trade association reaching more than 20,000 state government leaders in all three branches of government.

For more than three decades Yerington, NV-based onion grower-shipper Peri & Sons Farms has been home to numerous brands, including "Mustang," “Wabuska Whopper,” “Purple Passion” and “Mother's Love,” each with its own eye-catching design.
Going into 2011, however, the company is adopting a new branding strategy and a single label.

Winter weather in one way or another has decreased supplies on a variety of crops coming from the West, causing prices to reach very lofty levels.
Leading the parade is celery, which was in the $35-$40 range the week of Feb. 6-13, but there are also very strong markets on Iceberg, Romaine, leaf items and strawberries.

Bill Armstrong is a self-employed produce broker who operates Armstrong Marketing in Salinas, CA. His column appears here every Wednesday afternoon/Thursday morning. He may be reached by phone at 888/484-0800 or at ArmstrongMarketing@comc ast.net