Index Fresh kicks off California season just in time for Super Bowl blitz
Index Fresh kicks off California season just in time for Super Bowl blitz
Index Fresh kicked off its California avocado season, perfectly timed to meet the high demand during the Super Bowl period. With its strong California grower base, Index Fresh is uniquely positioned to supplement the low inventories and support promotions.
The avocado market is currently experiencing significant challenges, with Mexican supply falling short of meeting regular weekly U.S. demand. This shortage coincides with pre-planned marketing campaigns promoting wellness and football festivities, creating a tight market situation.
Save A Lot is celebrating the achievements of its Hometown Heroes program, which debuted in 2023 to honor the people and organizations making a difference in the communities its stores serve. In 2024, Save A Lot recognized 21 hometown heroes and awarded $10,500 in Save A Lot gift cards.