The annual Mexico Table Grapes Spring Summit will take place April 20 at Hotel Pendry in San Diego, CA.

In honor of National Guacamole Day (Sept. 16) and National Taco Day (Oct. 4), Avocados From Mexico is encouraging shoppers to celebrate the delicious duo while helping grow consumption and demand around these key occasions. AFM is kicking off fall with its first ever Guac N' Tacos shopper program.

The world's biggest soccer event kicks off this November and Avocados From Mexico and Takis snacks are scoring big with their new shopper marketing campaign, "Guackeepers Keep it Good," helping fans bring the goodness of guac to their soccer viewing parties.

The Mexican avocado industry celebrated the first-ever delivery of fresh avocados across the border from the Mexican state of Jalisco into the United States. The agreement was first announced in 2021 by Mexican authorities with the United States to allow avocado imports from the additional Mexican state.

Avocados From Mexico is a big hit at concession stands across the country. Finding delicious and fresh foods at sports arenas has never been easier thanks to newly rebranded AvoEats by Avocados From Mexico. Because 77 percent of consumers prefer fresh avocados, the #AlwaysGood brand is stepping up its fresh guac game with deliciously innovative, avocado-focused twists on concession classics, expanding current franchises and activations in 2022 to score big with avo-lovers.

As Sonora passes the halfway point of the 2022 grape season, AALPUM, the Sonora table grape producers association, has revised its original estimate downward as a result of several factors.

In March, AALPUM released an estimate of 25 million boxes for the season; however, it now believes the number will be very similar to the total volume to 2021, which was 21.3 million boxes.