Approximately 80 percent of avocados in the United States come from Mexico, so consumers are accustomed to the look, feel and flavor of Mexican fruit.

In what is clearly a marketing coup, Avocados From Mexico will be featuring the very popular sports celebrity Rob Gronkowski in its promotion aligned with the Feb. 9, 2025 Super Bowl.

Fruit Royale Inc. stands as a seasoned grower shipper specializing in table grapes. The company collaborates closely with its contracted growers, overseeing every facet of fruit production—from cultivation and packaging to cooling, storage, logistics and sales.

“Grapes are our expertise,” said Louie Galvan, the managing partner of Fruit Royale. “With an annual yield exceeding 2 million cases, we ensure a steady supply of premium-grade grapes sourced globally throughout the year.”

To Divine Flavor’s Chief Marketing Officer Alan Aguirre Camou, the company’s value in the marketplace is tied directly to its three founders and the vision they established decades ago in the Sonoran Desert of Mexico.

“We are one of the largest grape producers in the world,” he said, “and at the start of the season we always talk about the crop and how it looks this season. But what is more important is what happened when we were founded 30 years ago and how that is sustaining the brand through the next generation.”

Fresh Farms, a leading supplier of fresh table grapes, announced the transformation of the Molina April grapes project into a resounding success. 

Over the past eight years, Fresh Farms has experienced an extraordinary growth trajectory, with exports soaring from just over 60,000 boxes in 2017 to an anticipated 2.2 million boxes this upcoming season. This remarkable achievement reflects a staggering 3,600 percent increase, underscoring Fresh Farms’ commitment to innovation and to meeting consumer demands.

Mexican grapes are one of the strongest production areas for Grapeco Farms, a Delano, CA-based company that was founded by industry veterans Jared Lane and Robert Cadena.

“We have a large amount of grapes from start to finish, and it’s one of the better varietal makeups,” said Lane, who serves as CEO of the company. “We’ve been redeveloping and planting new vineyards in a huge abundance over the last 4-6 years.”

Grapeco is one of the first farms to get started with the early sheet, and also one of the last to finish.