Heading into the 2022 version of Viva Fresh, the Texas International Produce Association is perhaps stronger than it has ever been in its close to 80-year history.

The Texas International Produce Association announced the inaugural Viva Fresh Winery Tour in nearby Grapevine during this year’s event on April 21. Sponsored by Sunfed and Lakeway, the tour will serve as an alternative to Viva’s already popular golf outing.

The Texas International Produce Association announced that this year’s Viva Fresh Open charity golf tournament will posthumously honor Ken Martin, founder of Rio Queen Citrus. The Ken Martin Viva Fresh Open will be held over two consecutive days on Thursday, April 21 and Friday, April 22 at Cowboys Golf Club, adjacent to the Gaylord Texan Resort.

The Texas International Produce Association announced Dave McGillivray as the 2022 Viva Fresh Expo keynote speaker at the Gaylord Texan Resort & Convention Center in Grapevine, TX, April 21-23.

The Third Annual Viva Fresh Clean Eating Challenge is finally here and ready to change more lives. After two successful years where participants have lost over 650 pounds and gained years to their lives, the health and wellness challenge continues to draw interest from industry hopefuls looking for a change.

The Texas International Produce Association is calling on industry members to participate in the third annual Viva Fresh Clean Eating Challenge. The 2020 Viva Fresh Clean Eating challenge captured the attention of the produce industry leading into this past year’s long-awaited Viva Fresh Expo as 40 participants challenged themselves to incorporate more fruits and vegetables into their daily routines.