According to a 2012 Catalyst study, women make up 47 percent of the work force but hold only 14 percent of executive positions and 16 percent of board seats. But like most things in the produce industry, those numbers are dynamic and set to change. Smart businesses are recognizing that diverse viewpoints make for better decisions and financial results are actively attracting women to their leadership teams and working to retain their talents.

I spoke with three women charging towards that change before they convene at the PMA Foundation Women’s Fresh Perspectives Conference in April. Aribel Beck, CFO and vice president of finance and administration for Naturipe Farms, has been with the company since its inception in 2000 oversees all company financial strategy and opportunities. Lorri Koster, Mann Packing’s CEO and chairman of the board, is the third generation of her family to work in agriculture and started her full time career with Mann in 1990. LeighAnne Thomsen, marketing manager for Mission Produce, joined the company in 2011 and is responsible for merchandising, promotions, market analysis and new customer development.

Can you give an example of an advantage or barrier that you’ve had to overcome as a woman in the produce industry?

BECK: “When I started my career, I would attend a meeting and be the only female manager and the only minority. I was always looked at when someone in the meeting needed an errand done or some coffee. I would ignore the request and they realized if they wanted coffee, they would have to get it themselves. Since I treated myself as their equal, they eventually saw me as their equal.”

KOSTER: “We are the target audience for our products, we are the primary grocery shoppers in our households and we are most likely to plan and prepare the family meals. When it comes to product development, our intuitions and experiences are most valuable. I always tell people I’m glad I’m not selling textiles or motor oil. Fresh, good-for-you products that we serve to our own families — what could be better?”

THOMSEN: “Before I was offered my current position my supervisors discussed whether or not my customers, who are mostly men, would find me relatable and be able to communicate with me. This concern almost prevented my promotion, but I addressed the issue and demonstrated my strong communication skills. I also had a sponsor, a senior colleague, who supported and stood up for me. Since my promotion I’ve enjoyed great relations with my new customers and the idea that I, as a young woman, am not relatable enough is a non-issue.”

What’s your secret to work-life balance?

BECK: “Balancing work and personal life is always an on-going challenge. My goals and struggles are constantly changing, so my approach to juggling it all needs to be just as dynamic. Managing your time well will increase productivity at work and allow you to plan the hours and days when you can leave it behind for family or “me” time.”

KOSTER: “When my kids were babies and toddlers, I struggled to find a routine. Lack of sleep didn’t help, but not knowing what the day or night was going to bring was challenging! My husband is a big help, but there are certain times when they want their mom — like doctor’s visits.”

THOMSEN: “I have a full work schedule that doesn’t necessarily fit into a 40-hour work week. Whether I’m in my office or not, work follows me around. I try to maintain balance by doing yoga five times a week, getting involved with my community by serving on the Young Professional Board of the nonprofit Jumpstart and enjoying the benefits of living in a fun, active city with my friends.”

Woman to woman: What’s your best career advice?

BECK: “Women need to forget that they are women, to some extent. We should not view our gender as a limiting fact in our career; we can do anything we want. We are often our worst critics; we try to be perfect mothers, perfect wives, and perfect employees. We are not perfect, but we can learn to be our own best critic instead. If we can’t believe that we can do it, why should others?”

KOSTER: “Be ethical. Treat people the way you would like to be treated. Always fight a fair fight — business is much more fun that way. Have a career you want — not one you feel obligated to have.”

THOMSEN: “I believe confidence is the key driver for success and lack of confidence is the greatest limitation. Women who are confident in their abilities and willing to take on challenges will find the most success in any industry.”

The successful women we speak to daily tell us that the produce business is good for women and, women are good for the produce industry. We’re excited to see what unfolds.

Margi Prueitt is the executive director of the PMA Foundation for Industry Talent and PMA senior vice president.