Publix has named Goodway Group its exclusive shopper marketing agency of record. This collaboration underscores Publix's commitment to protecting its brand and intellectual property, establishing a foundation for premium co-branded digital media solutions that support CPG partners. Goodway Group will help Publix advance its shopper marketing vision for 2026 and beyond, ensuring readiness for future opportunities and evolving industry needs.

GrubMarket has completed the acquisition of Houston, TX-based Schoenmann Produce, a major produce distributor that has served customers across the foodservice, retail, wholesale, healthcare, education and maritime industries throughout the Gulf Coast region for more than 100 years.

With multiple offerings of organic sweet potato packaging options, Vick Family Farms is seeing strong interest in the sector from retail partners.

Vick Family Farms, Wilson, NC, grows, packs and distributes the Covington variety through its organic program, and the company is exploring opportunities to add other varieties in the future, said Charlotte Vick, partner/sales and marketing manager for the company.

Gotham Greens announced a new leadership structure designed to ensure continuity and position the company for its next phase of growth. Viraj Puri, who co-founded Gotham Greens and has served as CEO since 2008, will assume the role of executive chairman. In this new capacity, Puri will continue to guide and advise the company’s board of directors and leadership team on long-term strategy and growth.

The Fresh Produce & Floral Council is preparing to host its annual golf tournament on April 23 at Tustin Ranch Golf Club, with the event spanning the majority of the morning and afternoon. The tournament will be a scramble-format contest hosting 144 players with online registration  closing  the morning of April 23. The event will foster countless opportunities to interact with other produce and floral professionals during and after the competition.

The Association of Avocado Producers and Exporting Packers of Mexico (APEAM) announced the formalization of a Zero Deforestation Agreement with Mexico's Ministry of Environment and Natural Resources (SEMARNAT) and the Federal Attorney for Environmental Protection (PROFEPA), establishing a framework to ensure export-bound avocados meet environmental standards increasingly required in global markets.