Giumarra and Luv'ya refresh the apple category with new flavor-based program
Giumarra and Luv'ya refresh the apple category with new flavor-based program
Los Angeles-based Giumarra Cos. and New Zealand-based Luv'ya Apple Co. have combined efforts to focus on a flavor-based apple program.
"Eve is a delicious improvement versus standard Braeburn and even the other high-color Braeburn strains," Tom Richardson, manager of Giumarra's Wenatchee division, said in a statement. "It has that tangy Braeburn flavor, but being sweeter, it is more suitable to the North American taste preference."
"Eve is a delicious improvement versus standard Braeburn and even the other high-color Braeburn strains," Tom Richardson, manager of Giumarra's Wenatchee division, said in a statement. "It has that tangy Braeburn flavor, but being sweeter, it is more suitable to the North American taste preference."