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Wedding Consultation 101 by Details Flowers

With the arrival of Spring, wedding consultations are beginning to pour in, signaling that this will be a busy wedding season! But how do you wow your prospective clients and distinguish yourself from the other florists they're considering? It's all about the details that will help you stand out the most! Here are some pointers to help you through the consultation process and wow your clients.

Details Members can manage their items and inventory in the Item Gallery, found under the Resources tab. Members can view individual items needed to create arrangements for their events. All images can be added to Collections and Starred to be added to the Design Board for easy use in the Event Worksheet. Items can be searched by Name, Color, Type of Bloom, and Availability.

Presentation is Key
First impressions are everything. In the initial consultation, you sell your services to your prospective clients. Make sure to show off what you are known for! If you are doing the meeting in your studio, have a sample of an arrangement ready to show to your client. It's essential to be well-presented. During these consultations, you should dress to impress! Make sure you arrive on time and provide the most exemplary service possible. Keep your customers comfortable by providing refreshments.

You can create a spectacular proposal right in front of your client using Details Flowers Software. Going over the precise blooms and recipes you have in mind for their occasion will help them feel more involved in the planning process–especially those who like to know every aspect of what will be happening! Their story will come to life through your words and images in the Proposal. 

In collaboration with Holly Chapple, the Joy Proposal Template is an exclusive offering to Details Members. For securing those booked events, the Proposal can be adapted to each designer's vision with customizable imagery, color stories, and fonts. “Joy is the place you arrive after being true to yourself, your family, and your brand.” -Holly Chapple Proposal Theme Launched in December 2021

Listen to Your Clients
Yes, you are marketing your services, but most of the talking should be done by the clients. Inquire about how they met, their likes and dislikes, and what they are most looking forward to as a married couple. They have all the tools you need to create the story you want to tell for their wedding. Take notes! There is a Client Portal in Details where you can log all notes from every meeting with a specific client. No more misplaced notebooks!

Listening to the little details your clients mention during the consultation can fuel follow-up correspondence. In your conversation after the consultation, thank them for their time and include a few things discussed. If they mentioned that they are moving into a new home, ask them how that process is going for them!  

Create a relationship with everyone that walks through your studio door. Weddings can be stressful for your clients, especially during the beginning stages. Leave out the Car Salesman's persona! Be their guiding light and confidant during this exciting time. 

Photos provided by Holly Heider Chapple (@hollychapple) and Theo Milo Photography (@theomilophoto).  In collaboration with Holly Chapple, the Faith Proposal Template is an exclusive offering to Details Members. For securing those booked events, the Proposal can be adapted to each designer's vision with customizable imagery and fonts.   “I find so much of my faith in the garden, the way a seed becomes a bloom, a bloom becomes a seed. Blooms continue in spite of it all.” -Holly Chapple  Proposal Theme Launched in September 2021

Open Communication
You have sold your client on how you can design their wedding, and everything you have created is out of their budget. How many times have you had to go back and adjust plans? It is an excellent practice to have an idea of a budget before getting too involved in the consultation process. Inquiry forms are a great way to find out the specifics of a client before a sit-down meeting. Include an area where prospective clients can add their ideal budget range when looking to learn more about your services. An Inquiry form can be a great way to learn more about your client to have a more personable conversation when you sit down for the consultation!

If a payment schedule is discussed, be clear on payment types and deadlines so there are no surprises once the time comes. Include these stipulations in your Contract Terms, so it is in a signed document. 
 
With these new strategies, you'll be able to impress your clients and book more events. The most important message is to pay attention to what your client is saying and use flowers to communicate their story. What kind of hero would you be if you made the bride's grandmother's favorite flower a part of her bridal bouquet? If you use these tips in your next consultation, it will undoubtedly be a success!
 

Corrine Heck

Corrine Heck

About Corrine Heck  |  email

CORRINE HECK, CEO & Founder Corrine has worked in nearly every aspect of the floral and event industry for over 20 years. She was born in the former rose capital of the U.S. (Mt. Clemens, Michigan) and grew up in the heart of the foliage industry (Apopka, Florida). Corrine learned the 'ins and outs' of flower brokering from the industries best. Her invaluable experience has a flower broker and wedding florist inspired her to create Details. When Corrine is not working, she enjoys mornings at the beach, yoga class, traveling, and hosting dinner parties for her closest friends. Corrine has been married to Gregory for 20 years, and they reside on their 8-acre farm in Ormond Beach, Florida with their 3 wonderful kids and a houseful of pets.

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