Vision Produce expands chili pepper program
Vision Produce expands chili pepper program
Vision Produce Co. has expanded its chili pepper program and announced the debut of its own grower direct deals that encompasses a year-round program with fields in Sinaloa, Sonora and Baja Mexico in addition to Southern California. 
The first harvest was shipped the week of Dec. 8 and included Jalapeños, Pasilla, Serrano, Caribe and Tomatillo. In the spring, Vision will be adding Habanero and Manzanos to complete the full line offering. All varieties will be packaged under the "California Chile Co." and the "Rodriguera Farms" labels.
"This was the next natural evolution in our ongoing goal to get closer to the source," Donald Souther, vice president of marketing and sales development, said in a press release. "With the growing popularity of chili peppers, it was important for us to have our own product controlled from seed to distribution.”
"This will allow us to have complete control over quality and availability to best service our growing customer base," he said. "Certified Food Safety will accompany both labels as an additional feature."