NEW YORK -- When the World Cup final soccer game started on Sunday afternoon, July 9, attendees of the Fancy Food Show at the Javits Center, here, fell silent, if only for a minute. But over the next couple of hours, it was apparent that the attention was not only on food or on related business. Many left their booths and huddled in front of a television set at the rear of the facility.

For the next several hours, moans, screams, yelps, laughs and cries emanated from the crowd as the final game of the World Cup between Italy and France progressed.

Rocker Sammy Hagar and famed motorcycle customizer Arlen Ness are teaming up to raise awareness and funds among motorcycle enthusiasts in support of First Candle, one of the nation's leading charities dedicated to infant survival.

A one-of-a-kind motorcycle has been customized by Mr. Ness with original artwork by Mr. Hagar and will be included in a national drawing to benefit First Candle.

A panel of produce experts took a hard look at what the produce industry has accomplished with regard to nutrition marketing and also discussed additional opportunities at the Fresh Produce & Floral Council Expo held Tuesday, July 11, in Anaheim, CA.

More than 1,000 attendees spent the day visiting scores of booths and listening to produce and floral experts discuss new products, innovative marketing ideas and cutting-edge merchandising concepts.

KENNEWICK, WA -- Multiple hailstorms passed through the prime pear-growing regions of Washington state twice during Independence Day week, and early damage assessments indicated that losses could be substantial.

In addition, securing enough labor to thin damaged orchards could also be problematic.

Celebrity chef product endorsements are expensive propositions. Famous spokespeople like Bobby Flay, Rachael Ray, Paula Deen and Emeril Lagasse, who have achieved near movie-star status, cost about as much for an appearance as a college education. For a name endorsement on a product, their agents would negotiate a percentage of every piece of fruit or vegetable produced for the duration of a contract.