For over a century, the Liberty Bell has symbolized the independent spirit and commitment to quality behind Washington Fruit Growers. Today, that same spirit continues with the launch of a new PLU sticker designed to connect shoppers directly to the story and values behind every piece of fruit the company grows.

The updated sticker features a QR code that gives consumers instant access to information about:

Thanksgiving is one of the best sales weeks of the year. The fresh produce demand can have a sharp impact on sales during that period. That’s why you should meet with your produce suppliers as early as possible. Head up your ad plans on items and the amounts needed for the big customer rush.

Mission Produce Inc. announced holiday and winter avocado opportunities, supported by seasonal demand, promotable supply from Mexico and favorable retail pricing.

That Flower Feeling, the floral industry’s newly independent national marketing initiative, on Monday announced the official Nov. 17 launch of its next major campaign, Just Add Flowers. Building on the success of its earlier Self Care Made Easy message, the new effort is designed with one goal: getting more flowers into homes more often.

GrubMarket, an AI-powered technology provider for the U.S. food supply chain and one of the world’s largest private food e-commerce companies, announced it has acquired Procurant, a Los Gatos, CA-based software-as-a-service platform that streamlines fresh procurement, order management and regulatory compliance for the fresh food industry.

Grocery Outlet Holding Corp. announced a partnership with Feeding America, the nation’s largest hunger-relief organization, to help provide 3 million meals to people facing hunger this holiday season.