Wakefern names director of Own Brands
Wakefern names director of Own Brands
Wakefern Food Corp. has appointed Chris Ruane its director of Own Brands, reinforcing the company’s continued investment in the growth and strategic evolution of its award-winning private label portfolio.
In his new role, Ruane will report to Darren Caudill, chief sales officer, and lead strategy for Wakefern’s Own Brands portfolio. He will focus on advancing product innovation, optimizing assortment, strengthening supplier partnerships and delivering the quality and value that drive customer loyalty across brands including Bowl & Basket, Wholesome Pantry and Paperbird.