Vidalias continue with rock-star status at Potandon
Vidalias continue with rock-star status at Potandon
Ralph Schwartz, vice president of marketing, sales and innovation at Potandon Produce LLC, said Vidalia sweet onions enjoy a status all their own among consumers in the coveted sweet onion category. “The most recognizable sweet onion in retail is the Vidalia sweet onion for many reasons: the shape (flat) differentiates it from the rest of the onion category and the consistent sweetness never leaves a consumer unsatisfied,” he told The Produce News. “The Vidalia marketing group has done a good job over the years of building the brand.”
While a start date for the season has not yet been determined this year, Schwartz said movement will likely pick up around April 20. “We are expecting a crop heavy to jumbo-sized onions, but with enough medium-sized onions to support our growing consumer bag business,” he stated.
Potandon markets Vidalias domestically under the Green Giant Fresh brand. “[This] allows us to combine our efforts with the larger, highly successful nation program we’ve developed over the last two decades,” he commented.
