The original strategy for Costco Wholesale when the chain was launched four decades ago was largely based on creating a very efficient model to pass on savings to their customers, giving them the lowest price point possible, but always striving for top quality.

Elephant House Public Relations has added registered dietitian Amy Davis as its consumer media specialist. This strategic hire highlights the agency's dedication to providing top-tier support for brands in the fresh produce industry. With the addition of Davis, Elephant House PR now boasts a team of five dedicated PR experts, each contributing unique expertise to help clients achieve their public relations goals.

In a landmark moment for the global floral industry, the San Francisco Flower Market announced the grand opening of its brand-new, state-of-the-art wholesale facility.

New insights from two national retailers’ databases reveal intriguing demographic trends for Pink Lady apples, showcasing their strong appeal among affluent, career-oriented consumers. The findings offer valuable opportunities to better understand Pink Lady customers and tailor marketing efforts effectively.

The floral industry is off to an exciting start in 2025, with the American Floral Endowment kicking off another year of impactful initiatives. AFE’s team is eager to support professionals across every segment of the industry with expanded educational programs, funding opportunities and innovative resources. Here’s a look at what industry members can expect in 2025:

The 2025 California avocado harvest is now projected to be in the range of 375 million pounds, which is the largest crop estimate for the locally grown fruit since 2020. Recent extremely high winds in California slightly dampened very early season projections, but the industry is still optimistic for a particularly good season.