Industry Viewpoint: Empowering health professionals to drive demand
By
Emily Holdorf, influencer and community manager for IFPA’s Foundation For Fresh Produce
Industry Viewpoint: Empowering health professionals to drive demand
By
Emily Holdorf, influencer and community manager for IFPA’s Foundation For Fresh Produce
Today, poor diet is the leading cause of mortality and morbidity worldwide. In the U.S., nine out of 10 adults still don’t eat enough fruits and vegetables, despite knowing the benefits. This shortfall isn’t just a statistic — it’s a call to action. At The Foundation for Fresh Produce, we believe fruits and vegetables are among the most powerful tools we have to improve health outcomes. More than a commodity, they’re a solution to some of our most pressing health challenges. And our industry is uniquely positioned to turn that potential into impact.