Turn air fryer popularity into bigger potato sales
Turn air fryer popularity into bigger potato sales
Air fryer adoption is creating new momentum for fresh potatoes, and Side Delights is giving retailers a clear path to capture it. As shoppers seek fast, crispy, restaurant-quality results at home, potatoes are emerging as a top-performing air fryer staple.
“Air fryers are changing how consumers cook, and Side Delights potatoes deliver exactly what shoppers want — speed, flavor and versatility,” said Kathleen Triou, president and CEO of Fresh Solutions Network. “Retailers can drive incremental sales by positioning Side Delights as the go-to air fryer solution.”
“Air fryers are elevating everyday potato usage — from baked Russets to crispy fries,” Triou added. “By merchandising Side Delights across formats, retailers can turn that demand into larger baskets and repeat purchases.”
Side Delights makes it easy to merchandise a complete set built for today’s cooking habits:
- Flavorables with Spiceology seasonings for bold, on-trend flavor options
- Side Delights Petites for quick, even crisping with a gourmet finish
- Steamables for triple-washed, ready-to-cook air fryer convenience
From weeknight meals to entertaining, air fryers are expanding the range of potato occasions. Retailers can win with secondary displays, cross-merchandising, and bundled sets that emphasize speed and crisp texture.
Merchandise Flavorables, Side Delights Petites and Steamables together to build a high-velocity “air fryer set” that drives trips, trade-up, and repeat purchases.