Turbana launches 'Growing Smiles, Sharing Goodness' movement
Turbana launches 'Growing Smiles, Sharing Goodness' movement
Turbana Corp. announced the launch of "Growing Smiles, Sharing Goodness," a nationwide movement that aims to inspire Americans to live actively, eat healthy, get involved in their communities and ultimately care about the well-being of the world around them.
The campaign kicked off with a road tour, where a branded Turbana truck will be traveling to different cities and events with messages that support "Growing Smiles, Sharing Goodness,"
Turbana Corp.'s 'Growing Smiles, Sharing Goodness,' movement aims to improve the well-being of Americans and their communities.providing thousands of samples to consumers, directing them to Turbana's local retailers and inviting consumers to "Tally Me In" to the movement.
The road tour launched Oct. 10 at Light the Night Walk in Boston and was scheduled to work its way down through Connecticut, New York, New Jersey, Pennsylvania, Maryland, Washington, DC, and finally to The Marine Corps Marathon in Arlington, VA, where 120,000 people will be present.
As more and more people tally themselves in to the movement, they become a part of Turbana's larger vision to grow smiles and share goodness with others.
Aligned with Turbana's core values, "Growing Smiles, Sharing Goodness" mirrors Turbana's philosophy, which has always been about providing healthy, responsible foods, practicing fair business and caring about Turbana's communities.
"We want to stimulate people to be active, eat well, care about the environment and be proactive about creating a healthy life for themselves and their families," Marion Tabard, marketing director at Turbana, said in a press release. "We're starting with the East Coast road tour and will be unveiling more on and offline initiatives in the coming months.
"Growing Smiles, Sharing Goodness" aspires to reach 20 million people and incorporates Turbana's retail partners into the movement.
To learn more about the "Growing Smiles, Sharing Goodness" social movement, visit booth No. 4139 at the PMA Fresh Summit in New Orleans.