NewStar rolling out new items at PMA convention
NewStar rolling out new items at PMA convention
Salinas, CA-based NewStar Fresh Foods LLC will introduce several new items at the Produce Marketing Association's Fresh Summit in Atlanta.
NewStar's sleeved asparagus, which has been under development for a year, is set for a Jan. 1 national rollout, said John Killeen, the company's vice president of sales and marketing.
From both handling and food-safety standpoints, the sleeve is a plus, Mr. Killeen said.
"The bag keeps [asparagus] hydrated," Mr. Killeen said. "People handle the bag, not the product."
NewStar's sleeved asparagus, which has been under development for a year, is set for a Jan. 1 national rollout, said John Killeen, the company's vice president of sales and marketing.
From both handling and food-safety standpoints, the sleeve is a plus, Mr. Killeen said.
"The bag keeps [asparagus] hydrated," Mr. Killeen said. "People handle the bag, not the product."