Chile kicks off 2008-09 promotion season
Chile kicks off 2008-09 promotion season
ORLANDO, FL -- The 2008 Chilean Fresh Fruit Association North American importers meeting was held here Oct. 24. The meeting, held in conjunction with the Produce Marketing Association's Fresh Summit, included a look at the recent and coming Chilean fruit export season as well as the Chilean association's promotional plans for the 2008-09 marketing season.
Tom Tjerandsen, managing director of the Chilean Fresh Fruit Association USA in Sonoma, CA, described his group's 2009 North American marketing plans as having the four following objectives:
* Increase awareness.
Tom Tjerandsen, managing director of the Chilean Fresh Fruit Association USA in Sonoma, CA, described his group's 2009 North American marketing plans as having the four following objectives:
* Increase awareness.