In a strategic alliance that fueled excitement throughout the industry, CMI Orchards joined forces with Starr Ranch/Oneonta Trading Co., incorporating entities like Custom Apple, Diamond Fruit and Apple King. Joel Hewitt, vice president of sales for CMI Orchards, expressed enthusiasm about the collaboration, emphasizing the combined skills and experience of two exceptional teams that have ushered in a new era of innovation.

Walmart is planning to build or convert more than 150 stores in the next five years, while simultaneously continuing its program to remodel existing stores. These efforts represent millions of dollars in capital investment of labor, supplies and tax revenue.

HBA recently attended MANTS, the Mid-Atlantic Nursery Trade Show, in Baltimore. Together with Aldershot Greenhouses, a well-known quality hydrangea grower of cuttings, pre-finished and finished products, the companies presented a display of various pot hydrangea plants.

Students at M.D. Bennie Public School have begun to change how they think about vegetables.

The Florida Department of Agriculture and Consumer Services promotes Florida fruits and vegetables through the Fresh From Florida marketing program.

“Producers and retailers benefit from the program’s innovative marketing initiatives and international brand recognition,” said Julie Kay Charles, industry communications for the FDACS. “The sunny Fresh From Florida logo is widely recognized and sought out by shoppers around the world. The result of marketing Florida agricultural products can be seen in farm cash receipts that amount to over $7.4 billion.”

Ocean Spray Cranberries Inc. unveiled a new brand identity that marks its first major brand overhaul in over two decades. During this process, the strategy was fueled by the vision of being "wildly uncommon" — this guided the brand's new approach to culture, creativity, and connection with its consumers.

Throughout the undertaking, each brand touchpoint — from creative strategy, partnerships, innovation and packaging — was thoughtfully renewed to showcase the strength and tenacity of the brand while adding a modern spin.