NCDA expects rising demand of yellow potatoes in 2024
By
Keith Loria
NCDA expects rising demand of yellow potatoes in 2024
By
Keith Loria
North Carolina produces reds, yellow flesh and round white potato varieties that are known for their versatility, as they can be baked, broiled, fried or mashed.
“Our potatoes are known as ‘new’ potatoes and have bright skins that consumers love,” said Matt Luks, marketing specialist with the North Carolina Department of Agriculture, who serves as advisor to the North Carolina Potato Association. “Approximately 70 percent are grown for potato chip markets for the Eastern U.S. and Eastern Canada and approximately 30 percent for table/fresh market for grocery chains.”