California fig season is under way with a noteworthy crop, marked by strong volume and high quality. Despite a later start date, main harvest is now under way and will run through November.

Westside Produce and Classic Fruit announced their strategic alliance back in March, formalizing their relationship to provide customers with melons 52 weeks a year. With Melon Day coming up this Sunday, Aug. 13, the two are celebrating by emphasizing the success of their alliance and abundant harvest.

MINNEAPOLIS – Here’s a surprise one doesn’t expect to encounter when shopping for flowers and plants — a floral greenhouse hosting a Goat Yoga event. Minnesota-based Bachman’s Inc., in partnership with The Hayloft — a local ranch that provides goat, horse, and llama experiences — began offering greenhouse Goat Yoga to the public at its flagship store, here, in 2023.

After a four-year break Proflora is making its comeback. From Oct. 4 to Oct. 6 at Corferias international business and exhibition center in Bogotá, this year's Proflora assures to be an unforgettable event that showcases the very best of the floriculture industry.

Hy-Vee announced the launch of its Healthy You Wellness Tour, which will travel across the Midwest promoting healthy eating habits and nutrition now through October.

The tour is part of Hy-Vee’s commitment to fighting food insecurity. At the 2022 White House Conference on Hunger, Nutrition and Health, Hy-Vee made a commitment to educate 100,000 Americans in low food access areas, as well as provide 30 million meals to vulnerable communities by 2025. The Hy-Vee Healthy You Wellness Tour is an extension of that commitment.

Wholesum launched its revamped website, the new wh.farm. With a fresh new look, the site reflects the brand’s growth in the organic produce space while embracing its stand-out elements — purpose, produce and people.

“This website revamp is much more than an aesthetic upgrade highlighting vibrant and modern elements of our brand, it is about inspiring connection with our audiences in a deeper and more meaningful way,” said Joanna Jaramillo, marketing manager.