The Peruvian Avocado Commission, and its Avocados from Peru marketing  brand, has robust plans for Peru-sourced avocados in the United States this year and beyond.

Growing up in Trenton, PA, Cece Krumrine figured her career would be in the food industry. “My mother always had a small garden in the backyard, and she loved to cook. I would come home from school for lunch, and she always made the best things.”

The first shipments of Peru’s ample avocado supplies landed on U.S. shores in late March. The latest projection points to the country’s avocado exporters sending almost 240 million pounds of fruit to the U.S. market by the time the last piece of fruit is sold sometime in October, which would be about a 25 percent increase over 2021 and the largest volume the South American country has ever shipped to the United States.

Veggies From Mexico, a community of grower-shippers committed to higher standards of food safety and social responsibility, promoted its members at a U.S. produce trade show for the first time signaling its intent to further step into the marketing arena.

Returning to Northern California for the first time in more than two years, the Fresh Produce & Floral Council’s May 11 luncheon featuring a women’s panel attracted more than 200 attendees to the Crow Canyon Country Club in Danville.

Divine Flavor finished off its Jalisco table grape deal in early May and was just beginning to harvest its Sonoran vineyards as May finished its second week.