In 2019, the eight-year-old son of a long-time Trucco employee was diagnosed with Leukemia, but that untimely and scary cancer battle has turned into a positive mission for the boy and created an ongoing charity focus for Trucco Inc., which has offices in the Bronx, NY, and Vineland, NJ.

Pacific Produce, which has been representing fresh Peruvian product in the U.S. marketplace for two decades, has gone through an ownership change that has significantly increased its product selection and sources of origin.

By all accounts, Justin Vitrano was a giant in the Baltimore wholesale produce industry almost from the time he could walk in the 1930s until the COVID-19 pandemic caused him to curtail his regular trips to the office.

One of the keys to being a successful regional retailer in the produce aisle is to be flexible and curate your produce selections to fit each store and the community surrounding it.

Though the avocado market has experienced numerous events that have led to some unsettled times over the first seven months of the year, Peter Shore, vice president of production management for Calavo Growers Inc., Santa Paula, CA, is anticipating a steady marketing situation for the remainder of 2024. However, he did note that change is constant and outside factors could alter those expectations.

Amanda Horney and Olivia Avellaneda, the dynamic sister team leading KickHass Avocados’ sales, are gearing up for a promising new season. They officially joined the organization as sales managers in June and have been instrumental in selling the KickHass brand since Founder Felipe Perez began importing Mexican avocados into the United States.